The week before a launch matters as much as the day itself. We plan the build-up, the moment and the follow-through so the campaign has a chance to accumulate attention instead of spending it all at once.
Most launches peak too early and end too quietly.
A common pattern: teaser, launch post, a few stories, then silence. The audience was told something happened but not why it matters, what to do about it, or why they should come back.
We design campaigns as a sequence with distinct jobs — create curiosity, establish relevance, make the offer clear, reduce friction, remind — and assign the right channel, creative and budget to each stage.
- —A campaign idea that can stretch across formats without repeating itself.
- —A timeline that accounts for production and approval lead times.
- —Coordination between organic content, creators, paid media and offline presence.
- —A review that captures what to reuse and what to change.
What the work can include.
The exact deliverables are agreed in the proposal. Not every item is included in every engagement.
Concept
- Campaign strategy and objective
- Creative concept and territory
- Messaging and offer framing
- Channel and budget plan
Production
- Campaign photography and film
- Social and digital assets
- Print and out-of-home creative
- Adaptations for each placement
Activation
- Organic content rollout
- Creator coordination
- Paid media launch
- Event or in-store integration
Follow-through
- Retargeting and reminder activity
- Community response
- Performance review
- Asset library for future use
How we approach it.
The process adapts to the scope, but the discipline is consistent.
Set the campaign's job
Awareness, trial, pre-orders, footfall or reactivation. The objective determines the creative and the media, not the other way around.
Build the sequence
We map the campaign across weeks, assigning a role to each phase and each channel. The plan shows what the audience sees and when.
Produce once, use widely
A single production plan yields the hero film, vertical cutdowns, stills, creator assets and in-store creative — with consistent art direction.
Close the loop
After the campaign, we review what was delivered, what was learned and which assets should be kept in rotation.
One clear idea
A campaign with five messages has none. We protect a single organising thought across every execution.
Plan for the channel
A vertical film, a printed poster and a creator brief are not the same asset resized.
No invented results
Where measurement is limited, we report delivery and learning rather than manufacture a performance story.
Often works alongside.
Creative Production
Photography, film, reels and post-production produced with the channel, campaign and brand in mind — not as an isolated shoot.
Felic Studio. Built for the campaign.Influencer & Creator Marketing
Creator selection, briefing, coordination and reporting for campaigns where the audience actually matters.
Relevance beats reach.Social Media Marketing
Strategy, content, publishing and reporting for social platforms — treated as a business communication channel, not a calendar of posts.
A channel with a job to do.Before you brief this.
These are the questions we hear most often about this service.
Ask something elseHow far ahead should we plan a launch?
For a coordinated campaign with original production, six to ten weeks is sensible. Smaller promotional moments can be turned around faster if assets exist. The earlier the objective is clear, the better the production can serve it.
Can you handle just the campaign creative?
Yes. Some clients run their own media and need concept, production and assets. Others need end-to-end coordination. The scope is agreed around your team's capacity.
Do you work with offline channels?
Yes, where relevant — print, outdoor, in-store and event integration. We can prepare the creative and coordinate placement specifications, though media buying for offline channels may involve specialist partners.
What if the launch date moves?
We build a production schedule with dependencies and a defined approval window. If the date moves, we re-plan based on what has already been produced. Costs for rescheduled production are discussed transparently.
Give your next launch a sequence worth following.
Tell us what is launching, when, and what success looks like. We will map the campaign backwards from the date.