Felic Studio produces commercial photography and video for brands that need the work to do something after the file is delivered. Every shoot is planned around the platforms, formats and story it has to serve.
Beautiful footage that never gets used is an expensive exercise.
Production is often briefed in isolation: book a photographer, capture the product, receive the files. The images are good, but they do not fit the campaign, the aspect ratios, the captions or the way the sales team actually presents the product.
We plan production backwards from distribution. That means deciding the deliverables first — the hero film, the six reels, the stills for the website, the cutdowns for ads — then designing a shoot day that can produce all of them efficiently.
- —One production plan that serves social, web, advertising and sales.
- —Shot lists mapped to the content calendar, not to the photographer's reel.
- —Consistent art direction across every format.
- —Post-production and delivery handled in the same workflow.
What the work can include.
The exact deliverables are agreed in the proposal. Not every item is included in every engagement.
Photography
- Commercial and product photography
- Brand and lifestyle shoots
- Menu and food photography
- Team and founder portraits
Video
- Brand films and promotional videos
- Reels and short-form series
- Advertising creatives
- Corporate and profile films
On location
- Multi-camera coverage
- Gimbal operation
- Drone footage where permitted
- Behind-the-scenes content
Post
- Editing and colour
- Sound and music licensing guidance
- Motion graphics and titles
- Content repurposing and versioning
How we approach it.
The process adapts to the scope, but the discipline is consistent.
Brief the campaign, not the shot
We agree the message, audience and placements first. The shot list follows from what the work has to achieve.
Plan the day properly
Locations, permissions, crew, equipment, talent and schedule are confirmed in advance. A calm set produces better work and fewer surprises.
Shoot for the edit
Coverage is captured with the final formats in mind — vertical, square, wide, silent, captioned — so repurposing is planned rather than improvised.
Deliver a usable library
Organised, named and exported for each platform, with usage rights documented. Your team should be able to find and use the assets without calling us.
Production in service of strategy
The most impressive frame is not always the most useful one.
Craft is non-negotiable
Lighting, sound, framing and edit rhythm are what separate content from noise.
Respect the reality of the location
We plan for permissions, weather, power, noise and busy service periods before the day, not during it.
Often works alongside.
Social Media Marketing
Strategy, content, publishing and reporting for social platforms — treated as a business communication channel, not a calendar of posts.
A channel with a job to do.Campaigns & Launches
Integrated campaigns for product launches, new outlets, seasonal moments and promotions — from concept and creative through production, publishing and review.
One idea, carried through every touchpoint.Events By Felic
Event planning, promotion and professional coverage for launches, activations, institutions and celebrations — with a crew assembled to the brief.
Plan it. Promote it. Capture it.Before you brief this.
These are the questions we hear most often about this service.
Ask something elseDo you only shoot in Chandigarh?
Chandigarh, Mohali and Panchkula are our home base. We travel across India for projects and can discuss international work where logistics and permissions are clear. Travel and accommodation are quoted separately.
Can you handle a shoot without a full campaign?
Yes. Some clients need a focused product shoot or a single brand film. The same planning discipline applies; the scope is simply smaller.
Who owns the footage?
You receive a licence to use the approved final deliverables for the agreed purposes and territories on full payment. Camera originals and project files remain with the studio unless a separate arrangement is agreed in writing.
How quickly can we receive the final files?
Timelines depend on the volume and complexity of the edit. A clear delivery schedule is agreed before the shoot, including review rounds and the date for final exports.
Do you use drones?
Where permitted and where a licensed operator and the necessary permissions are in place. Drone coverage is never assumed; it is confirmed per location and per project.
Plan a shoot that keeps working after delivery.
Tell us what you need to promote, where it will appear, and when. We will propose a production scope and a realistic schedule.