A campaign is a chain: the offer, the creative, the targeting, the landing page and the follow-up. If one link is weak, more budget makes the weakness louder. We work on the whole chain.
Spending more cannot fix an unclear offer.
It is common to see an account optimised endlessly while the landing page takes eight seconds to load, the form asks for too much, or the creative says something the audience does not recognise as relevant to them.
Our first job is to find where the campaign is losing people. Sometimes the answer is a new creative direction. Sometimes it is a shorter form, a clearer price, a faster page or a better follow-up process. We fix the constraint before scaling the spend.
- —Campaign structure built around a clear commercial objective.
- —Creative developed specifically for paid placements.
- —Landing pages designed to continue the ad's promise.
- —Tracking that distinguishes enquiries from actual opportunities.
What the work can include.
The exact deliverables are agreed in the proposal. Not every item is included in every engagement.
Strategy
- Objective and audience definition
- Offer and message testing plan
- Channel and budget allocation
- Funnel and retargeting plan
Creative
- Ad concepts and copy
- Static and video ad production
- Landing-page recommendations
- Iteration and creative refresh
Technical
- Meta Pixel and Conversions API guidance
- Google Tag and GA4 events
- Conversion tracking validation
- Audience and exclusion setup
Management
- Campaign build and launch
- Ongoing optimisation
- Budget pacing
- Performance reporting
How we approach it.
The process adapts to the scope, but the discipline is consistent.
Agree the definition of a result
A lead, a qualified enquiry, a purchase and a booked call are different outcomes. Tracking and reporting are built around the one that matters.
Give the creative a fair test
We develop distinct concepts rather than minor variations, and allow enough time and budget for a meaningful read.
Fix the landing experience
Message match, page speed, form length and mobile layout are reviewed as part of the campaign, not as someone else's problem.
Report decisions, not dashboards
Each review explains what changed, what was learned and what we recommend next.
No guaranteed results
Anyone promising fixed ROAS or lead volume before seeing the offer, market and tracking is guessing. We set targets and review them honestly.
Creative is a performance lever
Targeting is increasingly automated. The idea, the hook and the proof are where the difference is made.
Protect the brand
Performance pressure is not a reason to publish claims the business cannot substantiate.
Often works alongside.
Website Development
Brand-led, conversion-focused websites with clear structure, credible content and the technical foundations to be found and measured.
A website that makes the next step obvious.SEO & Digital Analytics
Search visibility, local presence and measurement foundations that make marketing decisions less speculative.
Be found. Know what happened.Creative Production
Photography, film, reels and post-production produced with the channel, campaign and brand in mind — not as an isolated shoot.
Felic Studio. Built for the campaign.Before you brief this.
These are the questions we hear most often about this service.
Ask something elseWhat budget do we need to start?
It depends on the category, geography and cost per outcome. We would rather begin with a budget that can generate enough data to learn from than spread a small amount across too many objectives. We will give you a realistic range after understanding the offer and market.
Do you charge a percentage of ad spend?
We use a management fee agreed in advance, sometimes with a performance component where the tracking supports it. Media spend is paid directly to the platform and is separate from our fee.
Can you run ads without a new website?
Yes, if the existing landing experience is sound. If it is not, we will say so and propose the smallest change likely to improve conversion. Sending paid traffic to a weak page is an expensive way to learn that.
How long before we see results?
Some campaigns produce enquiries quickly; others need a learning period. We agree a review point and judge performance against the baseline rather than an arbitrary first-week number.
Do you guarantee leads or revenue?
No. We can control strategy, creative, targeting and measurement. We cannot control the market, the offer's appeal or the sales team's follow-up. We will be explicit about what is attributable to our work.
Find the constraint before you increase the budget.
Tell us what you are advertising, what a good lead looks like, and what you have tried. We will suggest a practical next step.