Events & Institutions.
Festivals, conferences, colleges and institutions that need the event promoted, covered and remembered.
What is different here.
An event produces a great deal of content in a short space of time — and usually has the least capacity to capture it. Coverage is often the last thing planned and the first thing people ask for afterwards.
Events By Felic plans promotion and production together: what the audience needs to know before, what should be captured during, and what should be published while it still matters.
What tends to get in the way.
Category-specific constraints we plan around.
Simultaneous moments
Stages, speakers, guests and backstage activity happen at once. The crew plan has to reflect the run of show, not a generic shot list.
Access and permissions
Venue rules, drone restrictions, releases and press access need to be settled in advance.
Turnaround
Social content loses value quickly. Same-day or next-day selects require a plan and a dedicated editor.
Institutional approval
Colleges and institutions often have multiple stakeholders. Clear sign-off and a single coordinator prevent delays.
Where we can help.
The mix depends on the brief. These are the capabilities most often relevant in this category.
Events By Felic
Planning, promotion and multi-camera coverage through Events By Felic.
04Creative Production
Promotional films, stage content and post-event assets.
03Social Media Marketing
Before, during and after content that keeps the event present.
11Podcast & Media Production
Recorded conversations, panels and interview content from the event.
09Campaigns & Launches
Ticketing, announcement and sponsorship campaigns.
A few principles we apply here.
- —Build the coverage plan around the run of show.
- —Confirm crew, access and permissions before the day.
- —Deliver social selects early and finished films on a defined schedule.
- —Keep files organised and archived for future promotion.
In this category.
Can you cover a multi-day festival?
Yes, with a crew plan sized to the programme. Multi-day events usually need shift planning, a central coordinator and an edit workflow that begins during the event rather than after it.
How quickly can we get content during the event?
Same-day selects can be agreed for priority moments, with a dedicated editor and a reliable connection. Full galleries and aftermovies follow on a longer schedule.
Do you handle event promotion as well as coverage?
Yes, where the scope includes it. Promotion and coverage work better when planned together, because the content captured at the event can feed the next edition's campaign.
Let’s talk about your category.
Tell us about the business, the audience and what is not working. We will tell you how we would approach it.