Arman F&B
A proposed creator campaign for food and beverage brands with audiences across India and Australia — recorded here as a scope, not as completed work.
Context
A food and beverage campaign was discussed in connection with Vankam Punjab and Pirates Coffee Melbourne. The proposal involved a group of twelve creators and a budget of approximately ₹60,000.
The client relationship, brand ownership and final campaign status still require confirmation. This page therefore describes the proposed approach only. It is not presented as a completed engagement or as evidence of campaign results.
The idea
Food travels through culture. A Punjabi kitchen and a Melbourne coffee house reach audiences through different rituals, references and creators. The proposal treated each brand's context as the starting point rather than applying one template across both.
Proposed approach
The creator group would be selected for relevance to each brand's audience, with content planned around discovery, taste and place. Deliverables would be agreed in writing, including format, timing and usage rights.
A campaign of this size benefits from a small number of committed creators rather than a long list of loose posts — enough coverage to feel present without diluting the message.
- Creator shortlisting by audience and content fit.
- A shared brief with brand-specific talking points.
- Coordinated publishing window across creators.
- Usage rights agreed before production.
- Delivery and performance summary after the campaign.
Status
Proposed. No claim is made that the campaign was executed, that twelve creators published, or that any particular result was achieved.
If the engagement proceeds and the client approves disclosure, this page will be updated with confirmed deliverables and verified outcomes.
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