Burger Drop

Burger Drop is a food and beverage brand. A promotional campaign was discussed with a total budget of approximately ₹5 lakh, including influencer activity allocated at approximately ₹80,000 and social media management allocated at approximately ₹20,000 through a separate provider.

This page records only the scope that Felic Media Co. can confirm as its own involvement. The full campaign budget was not managed by Felic, and work delivered by other partners is not presented as ours.

Creator-led food promotion works when the content feels like a genuine discovery rather than a scripted advertisement. With multiple partners involved, the additional challenge is coordination: consistent timing, clear deliverables and a single view of what is publishing when.

Support the promotional campaign through relevant creator activity, coordinated with the brand's wider communication and timed to the campaign period.

The creator workstream was planned around the campaign's core message, with creators selected for audience relevance rather than reach alone. Deliverables, timing and usage expectations were agreed before content was produced.

Because social media management sat with a separate provider, coordination focused on handover: what was being published, when, and how the brand's owned channels would support it.

Campaign performance figures and the overall budget are not published because they involve work by other partners and have not been verified for attribution.

We do not claim sole ownership of a campaign that was delivered collaboratively.

When several partners own parts of a campaign, the quality of the handover matters as much as the quality of each deliverable. A shared calendar and a named decision-maker prevent most last-minute problems.

For food brands, allowing creators to experience the product in their own format consistently produced more usable content than a tightly scripted brief.